Rules to Break and Laws to Follow

Rules to Break and Laws to Follow

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Popular mistrust of other globally successful firms, such as McDonalda#39;s, ExxonMobil, or Microsoft, is also easy to arouse. ... to enterprise customers, it was the firma#39;s practice to provide, free of charge, a number of vouchers allowing the customer to send key ... In a similar move in its consumer business, Microsoft announced in July 2007 that the Xbox 360 warranty would be ... Covering both shipping and repair costs required a $1 billion pretax charge on Microsofta#39;s earnings in theanbsp;...

Title:Rules to Break and Laws to Follow
Author:Don Peppers, Martha Rogers
Publisher:John Wiley & Sons - 2012-03-01


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