This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.contrast, knew that it couldna#39;t compete on these terms, so it flipped the orthodoxy to imagine and develop a totally different kind of service. ... In 2006, Alan Mulally left Boeing a his corporate home of 37 years a to join the Ford Motor Company as president and CEO. ... But the next week, Mark Fields, head of Forda#39;s Americas division, showed a chart concerning the Canadian launch of the Ford Edge.
|Title||:||Rotman on Design|
|Author||:||Roger Martin, Karen Christensen, Paola Antonelli|
|Publisher||:||University of Toronto Press - 2013|