Rohm and Haas

Rohm and Haas

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In 1909, German entrepreneur Otto Haas came to Philadelphia to sell Oropon, an invention of his friend and business partner, Dr. Otto Rohm, for use in transforming goatskins into kid leather. A century later, Rohm and Haas is a global leader in providing advanced chemicals that enhance the performance of consumer goods, from fast-drying water-based paints to sunscreens with greater SPF functionality and more powerful semiconductor chips. In qRohm and Haas: A Century of Innovation, q business historian Regina Lee Blaszczyk examines the 100-year history of this Philadelphia-based chemical company which has long stressed the importance of connecting with the customer. Based on interviews with top executives and research in the firm's corporate archives, the book explores how Rohm and Haas developed its commitment to customer service, growing from a family firm with transatlantic connections into one of the world's leading specialty chemical companies. From its founding, the firm's interactions with different types of customers--tanneries in industrial Philadelphia, the U.S. Army and Navy air forces during World War II, European agriculturalists during the Marshall Plan, and the contemporary electronics industry in Asia--have facilitated innovation, generated products that improved everyday life, and led to global growth.... out to paint sellers with products likePQl Magazine, above, which provides tips on paints, interior decoration, and color trends. ... Cavernous warehouse stores like Home Depot targeted a new generation of do-it-yourselfers, baby boomers ... were now Glidden and Sherwin-Williams, and large quantities of Rohm and Haas products also went to regional paint ... the interior coatings business because of their acceptable performance for many interior applications and their lower cost.

Title:Rohm and Haas
Author:Regina Lee Blaszczyk
Publisher:Fenwick Publishing Group - 2009


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