Revitalising Audience Research

Revitalising Audience Research

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The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.In Portugal, none of the respondents said they had been bullied, nor did they offer examples they knew, but several expressed the opinion that bullying was a€œ one of the worst problems onlinea€ (fourteen-year-old boya#39;s essay). ... go from being a practical joke between friends to cyberbullying, depending on who did it, was a#39;Facerapea#39; (when someone enters your profile on Facebook by gaining access to youranbsp;...

Title:Revitalising Audience Research
Author:Frauke Zeller, Cristina Ponte, Brian O'Neill
Publisher:Routledge - 2014-10-24


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