Review of Marketing 1981

Review of Marketing 1981

4.11 - 1251 ratings - Source

For the first time, the court ruled that despite the plaintiff having bought the product (a car) from a retailer (the car ... After the establishment of negligence without privity the courts recognized warranty theory as another means of compensation.

Title:Review of Marketing 1981
Author:Ben M. Enis, Kenneth J. Roering
Publisher:Marketing Classics Press - 2012-03-15


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