Return on Ideas

Return on Ideas

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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, a€˜rocketinga€™, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, PaG, Danone, Amex and Ben a Jerrya€™s a€“ as well as unconventional sources such as theatre and comedy.This is laid out in practical terms covering: Simple Process: a four stage a#39;rocketa#39; approach that builds and improves on existing processes, rather than throwing them out Pragmatic Tools: for each stage simple, practical tools are given, ...

Title:Return on Ideas
Author:David Nichols
Publisher:John Wiley & Sons - 2008-05-23


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