Rethinking Public Strategy

Rethinking Public Strategy

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Drawing on a wide range of international experience, a state of the art introduction to the distinctive role and nature of public strategy which is designed to meet the needs of students and practitioners alike.The problemisthat the purpose reflectsa bad strategy, onethatis toonarrowand notfocused on outcomes. ... BOX 2.2 Honda City ambition In 1978, Honda inaugurated the development of a newconcept car with the slogan, a#39;Leta#39;s gamblea#39;.

Title:Rethinking Public Strategy
Author:Sean Lusk, Nick Birks
Publisher:Palgrave Macmillan - 2014-07-23


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