Retailing Management

Retailing Management

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Positive word of mouth is the best advocate for the store while negative word of mouth can result in disaster. The level of customer service offered depends on the type of product sold and the type of retail outlet itself. In order to ... While these are elements that he can touch and feel, he is also influenced by factors like the image of the store, the ambience, music and the level of service offered by the store.

Title:Retailing Management
Publisher:Tata McGraw-Hill Education - 2009


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