Retailing Management 2E

Retailing Management 2E

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McDonalda#39;s: (QSCV) aquot;Quality, Sennce, Convenience, and Value.aquot; Marks aamp; Spencer: Vision - To be the standard against ua#39;hich ... These include PEST analysis, SWOT analysis and the BCG Matrix. The PEST Analysis: The PEST analysis is aanbsp;...

Title:Retailing Management 2E
Author:Swapna Pradhan
Publisher:Tata McGraw-Hill Education - 2006-09-01


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