Retailing in a SCM-perspective

Retailing in a SCM-perspective

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qThe book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies.q... i Circuit City Wired Customers Circuit City Stores will roll out in-store kiosks offering a digital subscriber line (DSL) service from DirecTV Broadband. 435 stores will offer DirecTV DSL at kiosks that allow the entry of a phone number toanbsp;...

Title:Retailing in a SCM-perspective
Author:Herbert Kotzab, Mogens Bjerre
Publisher:Copenhagen Business School Press DK - 2005


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