Retail Truths

Retail Truths

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In this compendium of street-smart retailing insights and acumen, Averwater shares 427 lessons taught only on the front line of retailing.The Unconventional Wisdom of Retailing Chip Averwater. Good service is the delusion of bad stores. Many retailers claim the difference between their stores and their competitorsa#39; is customer service. The irony is apparently lost on them thatanbsp;...

Title:Retail Truths
Author:Chip Averwater
Publisher:Chip Averwater - 2013-07-01


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