Questions; References and further reading; Part II THE RETAIL PRODUCT MANAGEMENT PROCESS: FROM CONCEPTION TO DELIVERY; 4 PRODUCT RANGE PLANNING AND SELECTION; Introduction; The product range; The assortment plan (model stock list); Considerations for the assortment plan; Products and consumers; The influence of consumer trends on the retail offer; International markets; New product development; The product selection process; Product selection criteria; The product specification; Brand; Retailer branding; Concessions; Price/value as a product feature; Monitoring the product rangeIf the customer is feeling chatty, we are happy to talk. Busy customers will get brisk service. Letting our customer set the pace of the calls is costly, but it is part of the price of excellent customer servicea#39; (Dreyer, 2002). Although Boden consideranbsp;...
|Title||:||Retail Product Management|
|Publisher||:||Routledge - 2014-08-21|