This concise and reader-friendly book is for aspiring businessmen and women who desire to be successful. It talks about operational details and the day-to-day running of a shop or chain of stores. The 4-colour book includes pictures of store layouts, merchandise displays and promotional activities so that important points are depicted in a clearer manner.And if there are customers, the retailer needs to have customer service. Everybody talks about the importance of good customer service, but few seem to follow through on it. Customer service, whether good or bad, exists whenever there isanbsp;...
|Publisher||:||FT Press - 2012-12-10|