Retail Business

Retail Business

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ADVERTISING The decline in the coffee maker market has resulted in only one manufacturer, Philips, continuing to support products in this sector with ... In 1992 the premium product manufacturers Braun and Krups initiated above-the-line spends. Below-the-line effort is however being made to educate consumers about fresh coffee making and drinking, eg by de Longhi with an instruction videotape.

Title:Retail Business
Publisher: - 1993


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