Responsible Marketing

Responsible Marketing

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Conceding that the public hearing scheduled for December 6, 1994 would be a public relations disaster, GMC has already made three attempts ... to Tiptona#39;s, since they were prone to ignite due to a defective design in the way transmission fluid vented onto the vehiclea#39;s catalytic converter. ... GMC alleged it learned of the problem from field reports of about 400 fires resulting in minor injuries but no deaths.

Title:Responsible Marketing
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