Researching Customer Satisfaction & Loyalty

Researching Customer Satisfaction & Loyalty

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* Includes both a client and supplier perspective of market research on customer satisfaction and loyaltyFor example personnel in a purchasing department may consider the service they receive from a company in terms of ... customer. satisfaction. issues. How can one ensure that the questionnaire focuses on the critical issues? One obvious answer is to include the customer in the design stage. ... It can also be done by running a a#39;pilota#39; - that is, conducting a few interviews at the start of the survey to whichanbsp;...

Title:Researching Customer Satisfaction & Loyalty
Author:Paul Szwarc
Publisher:Kogan Page Publishers - 2005


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