It is then the responsibility of the Raamp;D department to translate marketing ideas into saleable products. ... Another firm which is a leading industrial unit in the automobile industry mentioned that it first undertakes a detailed analysis of market before selecting any Raamp;D project. ... and (iii) Select the project for implementation after judging its feasibility in terms of financial resources and manpower available.
|Title||:||Research and Development in Indian Industry|
|Author||:||Govind Chand Beri|
|Publisher||:||Concept Publishing Company - 1993-01-01|