Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the a4 Psa of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customeras perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for todayas ever-adapting business environment.Ford: Interacting with customers Ford Motor Company developed a website for its car owners. In addition to making it easier for customers to communicate with Ford and its dealers, the web-based service Ford offered included configurationanbsp;...
|Title||:||Relationship Marketing and Customer Relationship Management|
|Author||:||Annekie Brink, Adele Berndt|
|Publisher||:||Juta and Company Ltd - 2008|