Reinventing Giants

Reinventing Giants

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By the 1980s, Maytag had become one of the most respected premium brands, with the superior quality and durability of its products attracting high customer loyalty in the United States. The value proposition of the company was to produce anbsp;...

Title:Reinventing Giants
Author:Bill Fischer, Umberto Lago, Fang Liu
Publisher:John Wiley & Sons - 2013-03-07


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