In this book Richard Normann seeks to shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future. To do this they must transform concepts and framework into action.In this book he brings these strands together into a personal synthesis of his vast experience and insight. This book overviews the lifework of one of the foremost strategic thinkers of our time. Ignore at your peril.
|Publisher||:||John Wiley & Sons - 2001-07-10|