Redefining Global Strategy

Redefining Global Strategy

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Why do so many global strategies faila€”despite companiesa€™ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, a€œflata€ world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activitya€”including direct investment, tourism, and communicationa€”happens locally, not internationally. In this a€œsemiglobalizeda€ world, one-size-fits-all strategies dona€™t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you howa€”by providing tools for: Am Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Am Tracking the implications of particular border-crossing moves for your companya€™s ability to create value. Am Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter a Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differencesa€”as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.that notion is to consider the example of Toyota, a global heavyweight that has embraced regionalization as one of the cornerstones to its ... Camry, Yaris, and Hiluxa€”with significant commonalities across regions to share the fixed costs of development and engineering. ... Thus, Toyotaa#39;s global pickup truck project funnels common engines and manual transmissions from Asian plants to four assemblyanbsp;...

Title:Redefining Global Strategy
Author:Pankaj Ghemawat
Publisher:Harvard Business Press - 2013-12-30


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