qRecreation, Event, and Tourism Businessesq uncovers the keys to business success in the commercial recreation, event and tourism sector. The book provides a practical overview of the field. Readers will find discussions of the business planning process, industry-specific concepts and content, and contemporary operations and management practices.Retail sales of accessories, apparel, and equipment complement the provision of activities and events because they create more year-round and off-season business, support the primary service by providing needed equipment and gear, and bring in new customers. ... The chapter describes six essential elements of successful retailing, including location and visibility, superior products and where andanbsp;...
|Title||:||Recreation, Event, and Tourism Businesses|
|Author||:||Robert E. Pfister, Patrick T. Tierney|
|Publisher||:||Human Kinetics - 2009|