Reading Tourism Texts

Reading Tourism Texts

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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.Further developing the GeM model, studies by Hiippala (2012a, 2012b) on tourist brochures are of particular interest to the ... Freely available online at www., this software allows the annotation of multimodal text ... is the Multimodal analysis image, developed by the Multimodal Analysis Lab of the National University of Singapore, which ... As for multimodal video data annotation, the main systems are MMAX2, ANVIL, ELAN, MCA and Multimodal analysis video.

Title:Reading Tourism Texts
Author:Sabrina Francesconi
Publisher:Channel View Publications - 2014-02-24


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