Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as qFrom the Director's Desk'' and qIntroducing Our New Staffq). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, qYou don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights.qRead this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.... Your Writing a a a In my workshop, I ask students to read a long, academic passage that defines two literary terms: metonymy and synecdoche. ... In fact, using the standard Flesch-Kincaid scale, the definitions score at the 8th-grade level.
|Title||:||Raising More Money with Newsletters Than You Ever Thought Possible|
|Publisher||:||Emerson & Church, Publishers - 2005|