For all those who've ever wanted to know what makes people more likely to open direct mail, this text provides simple answers, backed up with hard facts, to marketing questions.In the tests, respondents were asked to identify which of several type sizes they found easy to read. Table 7.15 also shows what type size on what body size was most commonly considered easy to read. (The body size is the space betweenanbsp;...
|Title||:||Quick Answers to Marketing Questions|
|Author||:||Alison Alsbury, Ros Jay|
|Publisher||:||Pearson Education - 2001|