Public Relations in the Nonprofit Sector

Public Relations in the Nonprofit Sector

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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.Some participants easily engaged in the role play and demonstrated their past experience communicating during uncertain situations. ... reinforce the realities of disaster deployments and remind APAT members of the basic Red Cross messaging that they can always use ... a schedule of individual media training exercises, biographies of presenters, the APAT manual, a disaster services glossary, socialanbsp;...

Title:Public Relations in the Nonprofit Sector
Author:Richard D. Waters
Publisher:Routledge - 2014-12-05


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