Public Relations Cases

Public Relations Cases

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Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.I Uncover economic, automotive, and auto repair industry trends that benefit Monro and reveal these trends to selected reporters, resulting in key covera€” age in top tier media that would normally not cover a company of Monroa#39;s limited size.

Title:Public Relations Cases
Author:Jerry Hendrix, Darrell Hayes, Pallavi Kumar
Publisher:Cengage Learning - 2012-01-01


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