Project Sponsorship

Project Sponsorship

4.11 - 1251 ratings - Source

David West's Project Sponsorship explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards.Coca-Cola, McDonalda#39;s, Disney, and Ford are other obvious examples. Their brands are easily recognizable ... The first is the Boston Consulting Group (BCG) matrix.5 5 Stern, C.W. and Stalk, G. 1998. Perspectives on Strategy from Theanbsp;...

Title:Project Sponsorship
Author:Mr David West
Publisher:Gower Publishing, Ltd. - 2012-09-28


You Must CONTINUE and create a free account to access unlimited downloads & streaming