Profiles in Small Business

Profiles in Small Business

4.11 - 1251 ratings - Source

A new analytical approach to small firms' cases, which uses primary source data to present detailed profiles on small businesses.In terms of competitive strategy a differentiation, rather than cost, focus strategy was adopted. No attempt was made ... The differentiation focus strategy had been narrowed down to Volvo coachwork repairs for their main customer. This marketanbsp;...

Title:Profiles in Small Business
Author:Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid
Publisher:Routledge - 2002-01-31


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