A new analytical approach to small firms' cases, which uses primary source data to present detailed profiles on small businesses.In terms of competitive strategy a differentiation, rather than cost, focus strategy was adopted. No attempt was made ... The differentiation focus strategy had been narrowed down to Volvo coachwork repairs for their main customer. This marketanbsp;...
|Title||:||Profiles in Small Business|
|Author||:||Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid|
|Publisher||:||Routledge - 2002-01-31|