Product Variety in Automotive Industry

Product Variety in Automotive Industry

4.11 - 1251 ratings - Source

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.a€‹... Safety Control arms Chassis suspension and brakes Racing shoes/apparel Safety CV boots Chassis suspension and ... rear suspension Leaf springs Lift kits Line lock system Lowering kits Multiple shock kits Off-road suspension kits Race anbsp;...

Title:Product Variety in Automotive Industry
Author:Marco Guerzoni
Publisher:Springer Science & Business Media - 2013-10-02


You Must CONTINUE and create a free account to access unlimited downloads & streaming