Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.An Excel-like grid allows users to put multiple versions of content side by side and turn on a aMark Differenta view which highlights ... The same attributes and attribute validations (number, text, list of value, etc.) ... Import and export templates can be saved for easy ad hoc re-use and scheduled to happen on a regular basis.
|Title||:||Product Information Management|
|Publisher||:||Springer - 2014-05-05|