Brand positioning can be seen in the following graph: High Quality Low Maruti Esteem Maruti 800 Honda City Mercedes Low PRlCE High Figure 7.3: Positioning Plan Such product positioning is planned when new products are launched. ... Benefit Market Segmentation: Customers seek to solve some of their problems or derive some benefits out of the products they buy and the seller should know theanbsp;...
|Title||:||Product and Brand Management|
|Publisher||:||Excel Books India - 2009-01-01|