Lots of innovation definitions can be found, having in mind that this concept has evolved significantly over the last decades. ... of Oslo Manual - guidelines for collecting and interpreting innovation data, basic definition of innovation covers realization of a new or significantly improved product/service, process, marketing and organizational method, ... Macro level implies assessment innovation performance on the national level, while micro level implies measuring on the company level.
|Title||:||Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance|
|Author||:||Maja Levi Jakšić, Slađana Barjaktarović Rakočević (editors)|
|Publisher||:||FON - 2012|