Automotive giant General Motors (GM) has launched many different domestic and international customized web sites, or achannels, a via AvantGo. ... One of the GM mobile web channels is a customer service oriented site that enables current GM owners to access and update ... These tech-savvy shoppers want to receive product reviews, competitive comparisons and coupons via their mobile devices.
|Title||:||Proceedings of the Management 2008 conference In Times of Global Change and Uncertainity|
|Author||:||Róbert ŠTEFKO, Miroslav FRANKOVSKÝ (editors)|