Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.One another reason why customers use Internet banking is to receive higher financial benefits (Broderick and ... have been found to be of key importance on attitude toward use of Internet banking (Parasuraman, Zeithaml and Malhotra 2005; ... Previous studies reveal that customer satisfaction is positively related to service quality (Parasuraman et al. ... To measure ease of navigation Uslu, Yurtkoru, and Sipahia#39;s (2006), E-BankS-QUAL electronic banking service quality questionnairea#39;sanbsp;...
|Title||:||Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Dawn R. Deeter-Schmelz|
|Publisher||:||Springer - 2014-10-23|