This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.... classes were more apt to use modern purchasing methods such as emphasizing advertising more heavily, shopping in specialty stores, and using credit card financing. ... and Wilk 1984; Belk and Zhou 1986; Campbell 1987; DeWalt 1979; Hirschman 1986) . ... As the society becomes more modern, women have access to more education and job opportunities that did not exist before (Kahl 1968).
|Title||:||Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Robert L. King|
|Publisher||:||Springer - 2015-04-27|