aThis volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.aTHE OFF-PRICE RETAILER: CUSTOMER SERVICE STRATEGIES WiAshita State University James M. Daley, WichitAn StActe University AN ... These retailers, or off- pricers aquot;buy their goods--exclusively designer or would be designer labels and brand names--at less than ... D1) Customer Service Components The concern of this paper: What elements of customer service are important to the apparel retailer?
|Title||:||Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Jay D. Lindquist|
|Publisher||:||Springer - 2015-05-18|