Principles & Practice of Marketing

Principles & Practice of Marketing

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The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.The Mini was one of the first production cars to have front-wheel drive, and the first to have the engine mounted ... For BMW, the problem shifted: they had to figure out the best way to cash in on the minia#39;s iconic status! lmage courtesy of the anbsp;...

Title:Principles & Practice of Marketing
Author:Jim Blythe
Publisher:Cengage Learning EMEA - 2006-01


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