Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.To understand the relationship between the retailer and the consumer, in terms of the distribution of goods. ... Retailers provide a collection of service benefits to their customers such as being located in convenient places, editing productanbsp;...
|Title||:||Principles of Retailing|
|Publisher||:||Palgrave Macmillan - 2014-05-22|