Principles of Marketing

Principles of Marketing

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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.A And people who buy a BlackBerry smartphone are buying more than a cell phone, e-mail device, or personal organizer. ... instructions on how to use the device, quick repair services when needed, and a toll-free telephone number and Webanbsp;...

Title:Principles of Marketing
Author:Philip Kotler, Gary Armstrong
Publisher:Pearson Education - 2010


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