Management, 11/e takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. In addition to providing the management framework and introducing students to contemporary management topics, the text provides experiential activities to get students thinking and acting like real-life managers. Test Preppers at the end of each chapter provide students with immediate reinforcement and assessment of their understanding of key chapter concepts. A robust network of supplements helps students to understand the hands-on, real-world application of chapter concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.See Debanjan Mitra and Peter N. Golder, aQuality Is in the Eye of the Beholder, a Harvard Business Review, 85 (April 2007): 26, 28. ... See Jena McGregor, a Customer Service Champs, aquot; Business Week (March 5, 2007): 52a64; Roger O. Crockett, aA Cable Company People Dona#39;t Hate, aquot; Business Week (May 28, 2007): ... Data from Toddi Gutner, aWhere Phone Service Is Warm and Fuzzy, aquot; Business Weekanbsp;...
|Title||:||Principles of Management|
|Publisher||:||Cengage Learning - 2008-10-16|