PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A Web portal is a site that helps users locate information that is dispersed throughout the Web; a portal presents and organizes information regarding other sites. ... Most portals do not divulge the specific weighting system used for compiling their search results or how sites are ranked. ... and Figure 2-3 shows the Yahoo Home page, which has a pre-set Home page with less user customization available.
|Title||:||Principles of Internet Marketing: New Tools and Methods for Web Developers|
|Publisher||:||Cengage Learning - 2009-02-02|