Pricing Strategies in the Internet Age

Pricing Strategies in the Internet Age

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Companies can increase both their revenue and customer satisfaction by taking advantage of the opportunities Internet offers. This book deals with emerging challenges in the Internet age, such as, dynamic pricing, forward and reverse auctions, price discrimination, product differentiation, Internet aggregators, e-procurement, collaborative commerce and end-to-end integrations in the supply chain.Wong Toon King, a€œCapturing Value from the High-Tech Supply Weba€, http://www., 2000, s:2. 24 Jeffrey F. Rayport ve Bernard J. Jaworski, Introduction to e-Commerce, anbsp;...

Title:Pricing Strategies in the Internet Age
Author:Elyo Ravuna
Publisher:Elyo Ravuna - 2011-07-25


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