Predictive Marketing

Predictive Marketing

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Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness. In reality most marketers still practice one-size-fits-all marketing. Predictive analytics can finally make personalized marketing a reality a€“ by making it easy and automated. Predictive marketing is for the first time accessible to all marketers, not just to those at large corporations. In fact, many smaller organizations are leap-frogging their larger counterparts with innovative programs. This book will offer marketers in organizations large and small a great primer of a€œpredictive analytics for marketersa€ as well as practical tips and strategies to get started immediately. The book will feature many success stories from across the customer lifecycle: how to use machine-learning technologies to improve customer acquisition, customer growth and how to identify and re-engage customers at risk or lapsed customers.GameStop hosted more than 5, 000 PowerUp Rewards members at their second annual GameStop Expo in Las Vegas. ... feet of video gaming excitement and innovation, customers experienced the features of the new Microsoft Xbox One andanbsp;...

Title:Predictive Marketing
Author:Omer Artun, Dominique Levin
Publisher:John Wiley & Sons - 2015-08-31


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