Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication a and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agendaab respond to events with speed and focusab use the power of maneuverab prepare and planab and put it all together, becoming a qhabitually strategicq communicator.He teased the Macworld Conference audience: aTherea#39;s something in the air.a Then he framed what was to follow: As you know, Apple makes the best notebooks on the planet: the MacBook and the MacBook Pro. These are the standards inanbsp;...
|Title||:||Power of Communication,The|
|Author||:||Helio Fred Garcia|
|Publisher||:||FT Press - 2012-04-23|