Political Marketing

Political Marketing

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Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative qdo's and don'tsq for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.... 126, 128f political advertising, 217a€“19 triangulation model, 115f voter segmentation, 102a€“3 Clark, Wesley, 241a€“42 Clinton, ... 138a€“39, 145a€“53 ideal leadership, 136a€“37, 138a€“39 image repair theory, 151a€“53 sinful failure, 146a€“47 sinful success, ... 90 party leader-oriented democracy, 75 self-identification, 26 triangulation model, 115f Conventions convention bump, ... The (Le Bon), 162 Czech Republic, 75 a€œDaisy Girla€ spot, 233a€“34 Davenport Naval Dockyard (Great Britain), 70 Dean, anbsp;...

Title:Political Marketing
Author:Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Publisher:Routledge - 2015-01-28


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