Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative qdo's and don'tsq for political marketing practice that strengthens civic education and democratic governance. --Book Jacket.... 126, 128f political advertising, 217a19 triangulation model, 115f voter segmentation, 102a3 Clark, Wesley, 241a42 Clinton, ... 138a39, 145a53 ideal leadership, 136a37, 138a39 image repair theory, 151a53 sinful failure, 146a47 sinful success, ... 90 party leader-oriented democracy, 75 self-identification, 26 triangulation model, 115f Conventions convention bump, ... The (Le Bon), 162 Czech Republic, 75 aDaisy Girla spot, 233a34 Davenport Naval Dockyard (Great Britain), 70 Dean, anbsp;...
|Author||:||Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman|
|Publisher||:||Routledge - 2015-01-28|