With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaas innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.to the offline sale of DVDs in multiple big-box stores), the distribution of the same content through competing online ad-based portals does ... Comedy Central programming, for example, is not directly distributed through any smartphone, tablet, game console, or set-top box ... other Turner Broadcasting System ad- supported channels to all Comcast subscribers whose subscriptions include those channels.
|Title||:||Policy and Marketing Strategies for Digital Media|
|Author||:||Yu-li Liu, Robert G. Picard|
|Publisher||:||Routledge - 2014-04-16|