A market research guide to the entertainment and media industry. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of entertainment and media industry firms, including addresses, phone numbers, executive names.3) DVR Market Evolves; Time-Shifting Hurts Advertisers Digital Video Recorders ( DVRs, also known as Personal ... an ending of the ad from two on-screen choices (viewers choose the desired ending using their remote controls). ... In yet another attempt to get DVR users accustomed to sitting through ads, KFC promoted an ad in 2006 in which a secret code ... In late 2007, TiVo entered into a strategic partnership with NBC Universal to sell the DVR firma#39;s interactive tag advertising.
|Title||:||Plunkett's Entertainment & Media Industry Almanac 2008|
|Author||:||Jack W. Plunkett|
|Publisher||:||Plunkett Research, Ltd. - 2008-01|