Plunkett's Entertainment & Media Industry Almanac 2007

Plunkett's Entertainment & Media Industry Almanac 2007

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The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment a Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.For example, in mid-2006, Sony Corporation began running ads for its Bravia flat- panel TVs that encouraged viewers to choose an ending of the ad from two on- screen choices (viewers choose the desired ending using their remote controls). ... KFC promoted an ad in 2006 in which a secret code word appeared in a single frame of a spot for its Buffalo Snacker ... Satellite system DirecTV has long been a major distributor of TiVo, but it pays the DVR firm a nominal fee per month peranbsp;...

Title:Plunkett's Entertainment & Media Industry Almanac 2007
Author:Jack W. Plunkett
Publisher:Plunkett Research, Ltd. - 2007-01


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