Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.Viewers can select the icon with their remotes to learn more information about the product. ... KFC promoted an ad in 2006 in which a secret code word appeared in a single frame of a spot for its Buffalo Snacker ... In late 2007, TiVo entered into a strategic partnership with NBC Universal to sell the DVR firma#39;s interactive tag ... For example, Time Warner offers a set-top cable box with DVR capabilities.
|Title||:||Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies|
|Author||:||Plunkett Research Ltd, Jack W. Plunkett|
|Publisher||:||Plunkett Research, Ltd. - 2008-04-01|